Project manager

Project Manager or Forwarding Manager?

How should I start a serie of articles dedicated to project management? Probably it is best to start from the beginning so let me introduce myself. My name is Anna Surdyk and I am the Project Manager. Most of you…
Brand Branding Marketing Commercial Name Concept

Brand? What’s that?

We know how to measure and read brand strength using tools and algorithms. But what is the concept of the brand itself? A tag on the shirt, three straps on sports shoes, or maybe the shape of a bottle of…