Project manager

Project Manager or Forwarding Manager?

How should I start a serie of articles dedicated to project management? Probably it is best to start from the beginning so let me introduce myself. My name is Anna Surdyk and I am the Project Manager. Most of you…
CRM

CRM for free. Does this make sense?

I would say yes. Free of charge CRM software is an option worth considering. And this short answer could basically exhaust the subject of the entry if it were not for the fact that being a user of several different…
Brand Branding Marketing Commercial Name Concept

Brand? What’s that?

We know how to measure and read brand strength using tools and algorithms. But what is the concept of the brand itself? A tag on the shirt, three straps on sports shoes, or maybe the shape of a bottle of…
CHAT BOT

Content & BOT. Small observation.

Using BOTs in different situations and contexts, we can often draw similar conclusions. One of them is the ‘insufficiently human’ image of the tool. Conversations are still to artificial, limited to the basic concepts of a given field. Somehow forced.…