Project manager

Project Manager or Forwarding Manager?

How should I start a serie of articles dedicated to project management? Probably it is best to start from the beginning so let me introduce myself. My name is Anna Surdyk and I am the Project Manager. Most of you…
CRM

CRM for free. Does this make sense?

I would say yes. Free of charge CRM software is an option worth considering. And this short answer could basically exhaust the subject of the entry if it were not for the fact that being a user of several different…
Brand Branding Marketing Commercial Name Concept

Brand? What’s that?

We know how to measure and read brand strength using tools and algorithms. But what is the concept of the brand itself? A tag on the shirt, three straps on sports shoes, or maybe the shape of a bottle of…
CHAT BOT

Content & BOT. Small observation.

Using BOTs in different situations and contexts, we can often draw similar conclusions. One of them is the ‘insufficiently human’ image of the tool. Conversations are still to artificial, limited to the basic concepts of a given field. Somehow forced.…

CRM or Marketing Automation?

By creating a company’s set of marketing (and sales) tools, we are increasingly considering which ones should be included in our portfolio to effectively support strategies and processes. From among the whole range of useful solutions, CRM and Marketing Automation…

Digital Transformation. The game not for everyone.

According to one of the more popular definitions Digital Transformation (DT) is a change related to the use of digital technology in all aspects of society and its behavior. The term Transformation indicates that by using tools that perform their…